![]() The findings also indicate firm and meaningful tweets for Adidas to speak out against racism and spread solidarity through Twitter. The research findings reveal that the declarative statement and humanitarian as the most themes in Adidas’s tweets are the ones that give straightforward and positive messages to Twitter users and followers. It was an effective method for deconstructing the identity of Twitter users to make arguments on the themes exposed during coding. Methodologically, the research applied a descriptive qualitative study on the representation of racism in Adidas’s tweets involving (1) what are the themes of discourses that represent racism and solidarity in Adidas’s tweets? (2) What is the representation of racism and solidarity in Adidas’s tweets? And (3) What are the meanings of Adidas’s tweets? Twelve tweets from Adidas were collected, coded, analyzed, and described using Critical Discourse Analysis (CDA). ![]() The research aimed to analyze how Adidas uses Twitter to convey messages about racism and solidarity in its tweets. In light of the problem, the newspapers suggested various policy recommendation, criticized the law enforcement for failures and emphasized on the engagement of religious clerics to curb terrorism from a Bangladeshi perspective, while stressing on the promotion of secular values of the country and its society. Threat to many crucial democratic values. The newspapers identify terrorism as a serious threat both to security, social stability and perceives terrorist attacks as a Both the newspapers represented perpetrators from ideological perspective, while distancing the ideologies from religious teachings. The newspapers were different in producingĮxpressions against terrorism while sympathetic in portraying the victims and usually supported the victims. This thesis finds out the discrepancies in the produced expression and in the use of other common definiens of terrorism in the editorials. ![]() Newspapers covered terrorism related events in their editorials throughout the year of 2015. Through Critical Discourse analysis, this thesis examined the discursive construction of terrorism related events and finds out the common definiens of terrorism in the editorials of two Bangladeshi English-medium newspaper.
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